Why it is important to have e-commerce solutions for your business
An e-commerce site gives customers the best of both worlds. Your site will provide customers with the convenience of 24/7 shopping from anywhere. They can show shoppers products online as they accompany them through your store and even take orders right on the spot.
Online shopping is growing fast in North America and that means e-commerce is quickly becoming a necessity for retailers. The good news is Descomm makes it easy for smaller companies to get into e-commerce and reap the many benefits.
Here are some advantages e-commerce can bring your business
It’s inexpensive to set up an e-commerce operation thanks to low-cost platforms in comparison to a physical store. These services make it easy for entrepreneurs to start an online store with everything from an attractive, mobile-friendly site to taking orders and payments. Depending on the budget they can also integrate sales, shipping and inventory management between your online and bricks-and-mortar operations.
As you become more successful, you can ramp up your spending to increase your product offerings, do more targeted advertising, create content and eventually build a custom site.
The beauty of e-commerce is the amount of information you can collect about your customers thanks to web analytics. You can track where they come from, where they go on your site and what they buy. You can then use the data to optimize your online store. What are your most popular products? Where do people leave the site? What design tweaks and promotions generate increased sales? You can also use many of those insights to boost sales in your physical store.
An ever-growing number of consumers are shopping online, but many also want an in-store experience—the ability to touch and try merchandise while getting advice from your staff. An e-commerce site gives customers the best of both worlds. Your site will provide customers with the convenience of 24/7 shopping from anywhere. You can make the experience even better with apps that allow customers to examine your merchandise up close and chat with your staff. At the same time, you can use your e-commerce capability to improve your in-store experience by providing your employees with smartphones or tablets. They can show shoppers products online as they accompany them through your store and even take orders right on the spot.
Start small: Don’t get bogged down trying to create a huge, high-end website featuring hundreds of products. Start with simple e-commerce site, and test three or four products to gauge customer interest while working out the kinks in your ordering and fulfilment process.
Test, learn, and improve: Don’t expect to be perfect with your first efforts. You will most probably need to iron out the process but the good thing is technology allows you to try things quickly and economically and improve.
Make it attractive: Feature attractive product images, clear descriptions and an easily navigable layout, so visitors can quickly find what they’re looking for and make a purchase. Also provide visitors with educational information. Maybe try how-to tips for products, interesting videos and background information on the story behind the product.
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